
With over eight years at the company, Elza has led the development of new consumer products from early exploration through to global launch.
Her best-known case: Spotify Lossless, one of the platform’s most anticipated features, brought to production for millions of Premium users around the world. Designing for an audience of this scale means grappling every day with questions that have no obvious answers: when is friction useful? When should complexity be explained? And when is adoption not the real goal? At Product Heroes Conference 2026, Elza will use Spotify Lossless as a case study to share practical lessons on how to navigate these tensions when product principles stop being straightforward. Not to be missed.
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